In our current society, most brands are seeing other brands as competitors. They gave up learning and improving, and instead, they put all their focus on designing to win. Less and less meaningful designs are now being suggested, but more and more profit aiming creations are being highly praised, which this competitive dynamic has lead to shifting the perspectives of those brands, who used to create meaningful and necessary designs, to start creating products for profit as well to last in this competition. I have analyzed the current market situation and came up with a few suggestions and solutions to deal with this problem and eliminate unhealthy dynamics.
